Analyzing data is a big part of modern marketing. Nowadays, it’s not just about making an impact — it’s about how much of an impact you’ve made so that you can keep on improving your strategies and growing your customers.
When we talk about modern marketing, it doesn’t only refer to social media, blogs, or anything that require the internet. SMS marketing, while making use of technology older than social media and instant messaging, still contributes a major part of marketing efforts today. In fact, many successful businesses implement SMS marketing strategies to stand out in the age of the internet.
That said, SMS marketing is just like any other type of marketing done in the modern age. You should determine metrics to identify what works and what doesn’t so that you can improve your business.
This infographic shows five metrics that modern marketers should keep an eye on, as well as tips to improve on each one and achieve more success for your marketing budget.