18 Types of Video Content for Every Marketing Goal You Have No one likes reading a long article on why you should buy this innovative product that will solve your problems and change your life (hint: it won’t).
But if you used video instead of text, will people pay more attention to your brand? According to research, it’s a YES. People’s attention spans are getting shorter – in fact, 72% of users would rather watch a short video than read an article that takes a few scrolls to finish.
That’s why you need to use marketing tactics that will make you stand out from your competitors. One of the most effective ways to stand out in the Information Age is to simply invest more in video content for marketing. But to succeed in this strategy, you need to determine which types of video are more suitable for your goals. Check the infographic below to find out more.