Did you know that only 29% of B2C marketers and 26% of B2B marketers think that they are very or extremely successful at content marketing?
Shocking, isn’t it?
After all, almost every marketer uses content marketing to some extent or another. And yet, only a small share of them are actually successful in their efforts.
Marketers face a number of challenges that affect their success rates with content marketing. Some fail to create content that their audiences like, while others fail to generate leads from their content.
Infographic Source: https://shanebarker.com/blog/content-marketing-process/