Social media isn’t just for staying updated with friends and family. In recent years, it has also evolved into a platform that allows businesses offer faster support to their customers, most commonly through sites like Twitter and Facebook. But using it as a business tool isn’t as simple as creating a social media account and using your brand logo for the profile picture – unless you’re the kind of business that hates planning.
For social media to be an effective tool for improving your customer support, yes, you need a plan – but you also need to set up a system that is completely your own, which will decide how your process will go, how your team will make decisions, and which tools you’ll need to get up to speed. Sounds a lot? Don’t worry, the good folks at Transcosmos got you covered.
In their starter guide below, you’ll learn the basics of setting up a social media customer support system for your business – from planning to measuring metrics, plus a few best practices to keep in mind. Check out their infographic below.
Infographic Source: http://transcosmos.co.uk/blog/efficient-social-media-customer-support/