How are marketers gearing up for the holidays?

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This year’s holiday shopping season comes on the heels of a difficult 2020 where the pandemic caused dramatic shifts from what we typically see, presenting unprecedented challenges for many businesses.  Consumers say they’re ready to start shopping earlier this year. But are marketers ready to reach them?  Sitecore’s research report outlines the results of our survey, conducted with Advanis, into the attitudes of 400 marketers in both the US and the UK. It provides fascinating insights into the way businesses are approaching the holiday season.  At a time when delivering compelling digital experiences that meet rising consumer expectations is essential, this is a report that’s not to be missed.

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