How does SERP ranking impact click-through rates?

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This infographic summarises how SERP rankings can impact click-through rates. A search engine optimization campaign has the ultimate goal of ranking at the top of the search engine results pages (SERPs). But an organic listing with a Top 10 ranking in Google isn’t much good if nobody clicks on it. You will need to work on improving your organic click-through rate to gain valuable leads from Google and other search sources. In online marketing, “click-through rate” (CTR) refers to the percentage of impressions that result in a click. For any internet marketing campaign, CTR is a useful metric for analysing how well your keywords, meta-descriptions and ads are performing. What’s more, click-through rates can ultimately affect your bottom line, so it’s a metric well worth paying attention to.

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