The Goods and Service Tax (GST) rollout from 1st July 2017 ushered in Pre-GST sales as many retailers anticipated a higher tax rate under the new system. CashKaro, India’s largest Cashback and Coupons website, dug up some information to find out key insights on how these sales fared for e-commerce companies.
The Pre-GST Sale period saw 165% rise in average number of orders received compared to normal days. In fact, the average order value rose by 24% during this period. What must be noted though is that the average discounts offered by retailers too went up from 30-50% to 40-80%.