As the world continuously shifts into the digital arena, Search Engine Optimization (SEO) has become an integral aspect of building a successful web presence and growing your business. SEO has many essential functions, but the most notable one is increasing visibility or a better ranking on the Search Engine Results Page (SERP).
Search engines are practically the go-to place online to find something that you are looking for. Almost 93% of all web traffic comes through search engines. This includes consumers who typically use search engines to help with their purchase decisions. If you want more potential clients to find your website, SEO practices can help you rank among the top positions.
Prospects are more likely to see your website on the first page of the search results. This is because a quarter of web users never click past the first SERP. SEO ensures that your website is more appealing to the search engines by continuously optimizing your brand’s website and its content. With algorithms constantly evolving, SEO professionals also make sure that you never fall behind.