Undoubtedly, off-page SEO is critically important to rank high on Google and other search engines. But not even a single marketer or blogger can ignore the effect of on-page SEO. For content on-page, SEO is the base of any building. If your base is not strong, how can you even think, the building can sustain itself in the future?
Due to Google penalties and algorithm updates, many of the off-page SEO techniques and wrong practices can lead your site into marshland, and search engines can ban your website permanently.
But, the best part of on-page SEO is- it has zero risks and has to be done once in a life for every page.
When any brand does any search engine optimization such as technical SEO, local SEO, or off-page SEO, they allocate a massive budget and resources to accomplish it. But when it comes to implementing On-Page SEO, it is entirely free.
Infographic Source: https://www.theblueoceansgroup.com/on-page-seo-infographic/