For years, data-gathering solutions have always been only accessible to large companies due to the high costs that are associated with it. This was brought about by the fact that it was much harder to perform data gathering as it required more manual means, thus there were more workforce and processes involved. It also took longer to accomplish, which, when coupled with the need for more workforce and longer processes, justifies the large costs that required such a task.
However, they are becoming more cost-effective in recent years, which has made data-gathering solutions available even to small and medium businesses with limited budgets. Data-gathering solutions allow businesses to gain data that can use to improve customer engagement and boost business. At the forefront of these solutions is Predictive Analysis: a branch of advanced analytics used to make predictions of future events using techniques such as data mining, statistics, modeling, machine learning, and artificial intelligence.
Learn more about Predictive Analysis and what can it do for your business today with this infographic by Digital Marketing Philippines.