Stats on American Borrowers & The Types of Loans They Seek

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(Last Updated On: March 7, 2018)

Most American borrowers start — and end — their journey online. Even consumers who sign a loan agreement at their local bank likely researched the loan’s terms, APRs and TARs online first. That being said, identifying the right time to reach them online can be tricky (you can learn more about that in our guide to converting loan seekers).

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