One of the most crucial areas of running an import-export business is product pricing. Compared to selling in a domestic market, selling in a foreign country requires considerations of many factors to ensure the product is properly and competitively priced. There is also the dilemma to price the products at the lowest price possible to secure as many orders as possible, or price the products at a premium to attract more affluent market base.
All told, one can competitively price their import-export products with the proper knowledge and tools. When done right, it can not only help a business thrive in the foreign market but also make its brand more popular and reach other potential markets as well.
If you are just starting out in the international trading industry, and want to know the steps to proper import-export product pricing, check out this infographic by Excelsior Worldwide Freight Logistics.