ICO is the acronym for Initial Coin Offering which can be explained as highly unregulated process of raising funds for a cryptocurrency project. The process is carried by selling part of the cryptocurrency to early investors in exchange for bitcoin or legal tender.
In 2017, over five billion dollars were raised by the 900+ ICOs launched in the same year. But still, less than 50% of these ICOs were actually successful. Despite this success, there is a lot of unsuccessful ICOs with only 48% of the ICOs in 2017 managing to reach their soft cap. The ICO is getting even more hot in 2018.There are over 1500 cryptocurrencies in existence and also this number growing faster.
This has increased competition for new cryptocurrencies to reach their soft copy. This high competition and regulation make ICO marketing difficult. By proper ICO marketing strategy, we can overcome these difficulties. Here is an infographic that explains everything, what is an ICO, benefits of ICO, tips for successful marketing an ICO in a simple and easy to understand manner.
Infographic Source: https://www.dotcominfoway.com/blog/ico-marketing-guide-infographic