In 2022, engagement rings are the most searched for piece of jewellery via Google in the UK. In our case study, 30% of all jewellery searches were for engagement rings. Engagement rings also accounted for more than half of all ring searches. In other words, at the time of the study, the majority of rings sold were purchased by people who were about to propose to their loved one. The second most searched for piece of jewellery online were rings that were either plain gold, or gold rings that contained diamonds.
Infographic Source: https://www.diamonddealerdirect.co.uk/blog/