If you think social media is an easy way to instantly market your business, think again. Social media is NOT easy, and it’s not for the lazy. You need to do a lot of research on your target market and know them like the back of your hand before you can see positive results. One way of doing this is by dividing your target market by generation. This way, you’ll be able to see which social media platforms will be more effective for your brand. For instance, are you marketing a lifestyle brand that targets young audiences? Then your target market are composed of millennials and Gen Zs, who both have very small attention spans and love visual content.
Therefore, it makes sense to be more active on Instagram and engage with them on Twitter. Knowing your target market allows you to determine which social media platforms to prioritize to make your marketing strategy more effective. Check out this infographic to learn more about the social media habits of other generations like Gen X-ers and baby boomers.