Content has always been seen as “the king” of SEO and this idea has only been gaining in importance over the last few years. As digital marketing practices became more common, companies needed more effective approaches to establish online authority and reach excellent positions in Google search. Both big brands and smaller organizations started focusing on regular content production and distribution in order to engage their readers and boost their online visibility. This gave rise to digital content marketing, which still represents one of the hottest trends in the entire marketing world.
The infographic by Four Dots represents a timeline of key events that increased the value of online content for better search rankings. It also illustrates some industry-wide trends that mainly came as a result of Google’s constant algorithm changes. Although content marketing has never been only about SEO, it is tightly related to it and this as revealed on the infographic below.
Infographic Source: https://fourdots.com/content-marketing-timeline/