According to research from Omar Akhtar, a digital marketing analyst at Altimeter Group, 2018 was the first year where changes in content marketing were truly significant. He writes: “Companies are now using content to do more than create awareness or brand health. They’re using it to directly drive revenue, become more cost-efficient and personalize the customer experience. Which is to say, they’re using content marketing to do far more than marketing.”
Content marketing comes in many forms such as blogs, newsletters, videos, podcasts, infographics, and whitepapers, and it is one of the most creative and effective tools in marketing.
Infographic Source: https://www.claytonncwebdesign.com/top-10-content-marketing-trends-in-2020/