Video marketing is on the rise now.
Will it ever reach the highest growth peak?
We can’t be sure, because facts say that there’s nothing that can stop the demand in video content from growing. It happens for many reasons:
- People are too lazy to read. Most of us prefer watching videos.
- Our attention span gets shorter each year. It means that not only we are too lazy too read, but reading also gets harder.
- Videos are usually more engaging.
The list may go on.
But the main reason you should be doing video marketing is that it’s a great chance to get ahead of your competition – only 24% of brands confirm that they include video content in their strategy. And 25% of marketers don’t know how to measure the ROI of their videos.
Are you surprised? Check this infographic to learn more amazing facts about video marketing.
P.S. Make sure you have a cam, because after you finish reading it, you’ll get crazy about making your first business video.