Multiple studies have shown that we not only enjoy purchases of experiences more than material things, but that this pleasure starts in the anticipation leading up to the event – way before the actual experience. It also lingers long after the event is over.
Buying things doesn’t buy happiness for two main reasons:
1. New things get old quickly; we acclimatize to our surroundings very easily
due to something called hedonistic adaptation, so we look for the next novel purchase instead of just enjoying what we already have.
2. Materialistic possessions invite comparisons with our peers which can cause jealousy when friends or rivals upgrade their belongings, leading to a desire to “keep up with the Jones”.