Email Marketing 101: How Much Do You Really Know?

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Everyone sends emails, but do you ever stop to think how influential email is in the modern world? How about what device or app your emails will be read on? This helpful infographic primer, put together by AnyPromo, should help you get to know the fundamentals of email marketing so that you can apply them to your company’s next email campaign.

Remember, it’s the little details that will make your campaign a success or end up in the spam box. Whether you’re promoting a product or wishing your customers a happy birthday, you’ll want to use the following information to not only get your message in front of an audience, but generate interest and engagement. A good email campaign is based around consideration of the audience, how the emails will be read, when the emails are sent out, and how the email looks.

Included below are some factoids about how email marketing works and some useful tips to help you get the most out of it. We’ve also included some helpful information regarding staying out of the spam box and making sure your messages actually get opened.

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