As we dive into 2025, a recent survey of 2,000 women uncovers the health priorities shaping the year ahead. The findings, commissioned by Burn Boot Camp and conducted by Talker Research, reveal insights into both physical and mental wellness goals.
🔹 Weight Loss, Better Sleep, and Nutrition
The top three physical priorities are clear:
- Lose weight (43%)
- Improve sleep quality (40%)
- Develop healthier eating habits (36%)
These goals reflect a holistic approach to well-being—weight management is no longer just aesthetic but tied to energy and longevity.
🔹 Strength, Flexibility, Mental Health & Energy
Beyond basics, women are setting more nuanced goals:
- Increase physical strength (29%)
- Improve flexibility or mobility (28%)
- Boost mental health and energy levels (both at 27%)
Notably, 58% are aiming for their “mentally strongest” year yet, with 64% stating that reducing stress or anxiety tops their mental wellness list —a powerful reminder of how mental and physical wellbeing are interconnected.
🔹 Barriers & Empowerment
However, commitment doesn’t always mean certainty:
- 43% cite lack of motivation as their biggest barrier
- 22% struggle with confidence
Adding strength training into routines is especially intimidating—43% of women have never lifted weights, 55% worry about looks in the gym, and 42% fear judgment. Yet muscle-building remains appealing, with 72% acknowledging its role in bone strength, and customers appreciating gains in posture and balance.
🔹 The Power of Community
Support is a game changer:
- 28% lean on friends and family
- 23% value a workout buddy or fitness community
In fact, 59% are already part of—or open to joining—a fitness squad for added accountability and encouragement .
Why This Matters & Tips to Achieve Your Goals
- Create a Balanced Plan
Combine cardio, strength, nutrition, and sleep routines. A 2025 wellness article highlights how small daily actions (like adding protein, reducing screens pre-bedtime, or walking after dinner) can nurture lasting habits. - Set Mind-Body Intentions
In a world struggling with stress and burnout, start with mindfulness or journaling. Simple breathing breaks or short meditations can sustainably improve resilience. - Join a Community
Whether it’s a fitness class, an online support group, or a friend teaming up for shared goals, social connections make sticking with healthier habits easier.
Infographic Source: https://talkerresearch.com/what-are-womens-top-health-goals-for-2025/

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